The Science behind the Magic of SheerMagic


SheerMagic is a scientific blend of very smart ingredients designed to provide a unique cleansing action which penetrate deep into fabric fibres to loosen and emulsify stains.  Once loosened, the stains are held in a suspended dispersed state until removed by absorption or flushed through the fabric.

It has a unique action that protects the beauty and integrity of delicate fabrics.

(a) Removes the most stubborn stains
(b) No need to wash

Most other stain removers are harsh chemical solvents with a bleaching action. SheerMagic, however, is gentle, effective, non-toxic, biodegradable and, most importantly, it is bleach free.

SheerMagic does not contain inorganic alkaline salts, butyl or chlorinated solvents, bleaches, phosphates borates or nitrates because the scientists who developed SheerMagic believe in being kind to fabrics so they last longer and look just as good as the day you bought them. Clever and kind! Effective and gentle!


Bleach in the laundry industry and its problems.

There are two bleaches primarily used in the stain removal industry,

1. Sodium hypochlorite (also called chlorine or liquid bleach)
2. Oxygen bleach in dry and liquid form.

Liquid sodium hypochlorite bleach is made by combining chlorine with a solution of sodium hydroxide and the result is so extremely toxic that it was used as a weapon in trench warfare in World War 1. It is a powerful caustic with strong irritant effects. Inhalation of hypochlorite fumes can cause coughing and respiratory tract irritation. Hypochlorite solutions may also be irritating to the skin.*

Applying undiluted bleach directly to fabrics may destroy the brightness of the colour of your clothes and weaken the fabric.

Oxygen bleaches (oxyaction) are available in both dry and liquid form. All dry oxygen bleaches contain inorganic peroxygen compounds, such as sodium perborate tetrahydrate and sodium percarbonatel When dissolved, the inorganic peroxygen compounds convert to hydrogen peroxide just like cheap, nasty bleach which strips out colour. Hydrogen peroxide can be irritating to the skin and mucous membranes.

*Martindale Extra Pharmacopoeia